From a moment to a movement, Joanna Peña-Bickley, launches the future of creativity & design at the 3% Conference. Enter DesignedByUs.org.

At the nascent stages of the 4th industrial revolution, do you have the dream, skills, path and sponsors to transform your career from an industrious creative to an industrialist market maker in the new connected era?

Join Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, shares her journey and inspires us with pearls of wisdom in a tenacious talk about curiosity, passion, invention, ethics and her quest to solve big audacious systemic problems with a simple question: What If?